People You May Know
Well, they did it again. Facebook updated their user interface and everyone is dizzy trying to figure out where to find things. (I, personally, like this update) With all the hullaballu, it’s easy to forget what we love about the service and why we spend so much time on it. Namely: faces, people, connections and communication.
And even with the multitude of features popping up every month, my eye always veers to the right side of the screen, landing squarely on “People You May Know.”

“Who are these people?” I ask myself. Do we go to school together? Are they in my volleyball league? Have they been slowly befriending all my friends in the hopes of appearing in the “People you may know” section of my profile?
And then…I click on their name and I’m instantly combing through dozens of photos, wondering why I haven’t been on a cruise in ten years and reflecting on how much cuter adults look when they’re carrying babies.
It’s the same deal on LinkedIn. Though there, I know right away how we’re connected. We go to school together. I’m in the Social Media Marketing group with this one. That one lectured on “Gen Y Affluents.”

So…the problem is…TIME SUCK! I sit at my computer, looking at these people’s photos instead of running around outside in the world.
That’s one of the things I love about Sonar: it allows me to access this stuff, but in real time, when I’m bored at a conference, when I want to look occupied at a bar. I can still check out, learn about and connect with people, but I can actively engage in the world around me while I’m doing it. Plus, it lets me see multiple facets of their life: personal through Facebook, professional through LinkedIn and whateva they want on Twitter all in one place. And, if I’m lucky and brave enough, I can actually walk up and talk to the person I’ve been reading about!
Speaking of Twitter, they have a similar feature “Who to follow,” but I never really look at it. Twitter’s good for other stuff though.

Let us know about your tales of connecting and scoping out buddies’ buddies. We want to hear from you!
Hugs,
Javier, Sonar Community Manager
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