Sonar Blog

Sonar Teams Up with WIRED!

Who isn’t obsessed with WIRED Magazine? We’ve been nerding out over the hard copy—and now we dig the fab iPad issues—since we could read (which was around when it launched, in January 1993…what?). We had the chance to work with WIRED last June when we were featured at NExTWORK, an event they put on with The Economist, alongside Sean Parker, Bre from MakerBot, Jimmy Fallon, Internet Founding Father Vint Cerf, and the freaking CTO OF AMERICA. Ahem. We’d say it was a highlight.

This week we’re introducing our own hot promotion with WIRED, a collaboration around the annual WIRED Holiday Pop-Up Store, opening Friday in New York. We’re pumped to be teaming up with WIRED to create the Retail Experience of the Future. We all saw Minority Report. We all know that one day the future will offer us specific product recommendations and in-store experiences designed and delivered for each individual visitor. Well stand back, folks and hold onto your credit cards. It’s here.

Visit the WIRED Store between this Friday, November 18 and Christmas Eve, pop open Sonar, and take the WIRED Insider Quiz, answering just a few quick questions to find out which WIRED Insider you are (or make guesses about whomever you’re shopping for…if buying presents is something you’re into). You’ll immediately find out exactly what you should be sure not to miss and be able to hop right to the product pages to purchase.  Tweet your findings, or post them to Facebook, and who knows… maybe it will be helpful if someone (anyone) is shopping for you.

Last night was the store opening!  Here’s the team on the Blue Carpet:

To read more about the event, check out this TNW story.