Sonar Spotlight: Reeme Idris!
A warm hello to our wonderful Sonar users! We hope you’ve been enjoying our new features but in case you missed it, check it out here! After a wonderful sunshine-filled weekend, we’re feeling refreshed and ready to roll here in the sub. Here’s another Sonar Spotlight to get you through the week!
Today we’re featuring the lovely Reeme Idris – a London-based fashion stylist and producer. After studying Law and PR, Reeme now moves between fashion styling, trends research, and event production. Her biggest project is a young collaborative and creative platform: The Collective by Reeme & Nina. (Check it out! It’s superb.)
*Want your very own Sonar Spotlight? Shout out to @annaphant.
X to the O,
Sonar Crew
Such a creative gal, Reeme! So what’s your main motivation for using Sonar?
I find a great deal of value in the potential for people connecting at the events I help produce. […] I’ve connected with a few like-minded folk via Sonar; it gives me the option to be socially sourced when I choose to be and I enjoy that. When I use it around those who are less familiar with people-connecting apps, it has spurred some interesting conversations, providing [an] opportunity to learn more about the expectations and preferences we have for engaging with other people.
Mind sharing about some of the people you’ve met through sonar?
I was dutifully toasting Shrove Tuesday [English speak for Fat Tuesday] with pancakes at [the original London pancake house] in Holborn when I spotted Paul Mann via Sonar. He described himself as […] YCC thinker and doer [and] an adopted Eastender. As an East Londoner who appreciates a good bit of intelligent advertising and a fan of Young Creative Council, I thought I needed to say hello […] and shared celebration of a carb-filled holiday thanks to Sonar.
Tell us about how you use Sonar in the fashion space.
I’m looking forward to seeing whether we can integrate Sonar during a couple of conferences I’m co-producing this year [such as] TEDxHousesofParliament and the Influencer Conference, of which I’m London Captain. It kicked off in NYC two years ago and has grown to become a global content platform.
Connecting and engaging - that’s what we’re all about! So, what do you like most about Sonar?
My work often places me at an intersection of fields; […] while I’ve experienced lots of coincidences and by chance meetings already, I want to be active in spurring more of the same. What Sonar does is allow [me to meet others] without too much time spent looking down at a mobile device, which is perfect as enhancing (not replacing) what I would ordinarily do in ‘real life’.
The idea that this is might be part of a bigger, meaningful movement in technology that knows me, my tastes, my interests and works for me rather than have me working for it, is exciting.
