Sonar Spotlight: Reeme Idris!
A warm hello to our wonderful Sonar users! We hope you’ve been enjoying our new features but in case you missed it, check it out here! After a wonderful sunshine-filled weekend, we’re feeling refreshed and ready to roll here in the sub. Here’s another Sonar Spotlight to get you through the week!
Today we’re featuring the lovely Reeme Idris – a London-based fashion stylist and producer. After studying Law and PR, Reeme now moves between fashion styling, trends research, and event production. Her biggest project is a young collaborative and creative platform: The Collective by Reeme & Nina. (Check it out! It’s superb.)
*Want your very own Sonar Spotlight? Shout out to @annaphant.
X to the O,
Such a creative gal, Reeme! So what’s your main motivation for using Sonar?
I find a great deal of value in the potential for people connecting at the events I help produce. […] I’ve connected with a few like-minded folk via Sonar; it gives me the option to be socially sourced when I choose to be and I enjoy that. When I use it around those who are less familiar with people-connecting apps, it has spurred some interesting conversations, providing [an] opportunity to learn more about the expectations and preferences we have for engaging with other people.
Mind sharing about some of the people you’ve met through sonar?
I was dutifully toasting Shrove Tuesday [English speak for Fat Tuesday] with pancakes at [the original London pancake house] in Holborn when I spotted Paul Mann via Sonar. He described himself as […] YCC thinker and doer [and] an adopted Eastender. As an East Londoner who appreciates a good bit of intelligent advertising and a fan of Young Creative Council, I thought I needed to say hello […] and shared celebration of a carb-filled holiday thanks to Sonar.
Tell us about how you use Sonar in the fashion space.
I’m looking forward to seeing whether we can integrate Sonar during a couple of conferences I’m co-producing this year [such as] TEDxHousesofParliament and the Influencer Conference, of which I’m London Captain. It kicked off in NYC two years ago and has grown to become a global content platform.
Connecting and engaging - that’s what we’re all about! So, what do you like most about Sonar?
My work often places me at an intersection of fields; […] while I’ve experienced lots of coincidences and by chance meetings already, I want to be active in spurring more of the same. What Sonar does is allow [me to meet others] without too much time spent looking down at a mobile device, which is perfect as enhancing (not replacing) what I would ordinarily do in ‘real life’.
The idea that this is might be part of a bigger, meaningful movement in technology that knows me, my tastes, my interests and works for me rather than have me working for it, is exciting.
She’s got us all figured out. Thanks Reeme!