Bing Fund Invests in Sonar!
Big news aboard the sub! We’re excited to tell you about a new relationship we’re kicking off with some fantastic new crewmembers: the folks at Bing Fund! Today we’re announcing that the Microsoft-backed angel fund is making a strategic investment in Sonar.
Sonar & Microsoft have done some fantastic events together in the past, including PSFK’s Need to Know at last year’s SXSW, and Social Media Week, Xconomy Mobile Madness and the For Humankind gallery all in New York, so we’re particularly excited to be hooking up with the team at Bing Fund. We’ve found we share quite a lot in common; they too recognize the value of understanding location and social—the intersection of time and place—in providing customers with great experiences. They’ll be great friends to have along on our adventures in helping customers connect with the most relevant people, places and things nearby.